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Responsible fashion in St. Petersburg

Responsible fashion in St. Petersburg

A St. Petersburg resident has won a grant for developing a dress crossing project.


St. Petersburg resident Polina Aprelova makes fashion clothes from second hand items. Her business idea that combines fashion design and environmental responsibility has won her a grant from the government.

Instead of throwing away old clothes and buying new ones, you can revise your wardrobe and exchange the things you do not want to wear any more for something that you will really like.

Fashion designers use second hand shops as a source of raw materials. If you combine a shirt with a cardigan, you can get something interesting. 

Polina Aprelova calls her project Responsible Fashion. The mass market makes us buy clothes forever, while responsible consumption suggests we should buy less, she explains.

Fashion is one of the most environmentally unfriendly industries. Every year, up to 85% of all the clothes that were sold end up dumped.

Polina and her friends love fashion, but they love the environment, too.

Second hand clothes are good for experiments. Besides, these items have some vintage fleur about them. 

The Responsible Fashion project has also an educational aspect to it. Students of professional colleges are taught to make stylish clothes from second hand items.

Young fashion designers will show their clothes in March at a fashion festival. For beginners in the fashion world, the Responsible Fashion project is a chance to present themselves.

Photo: St. Petersburg TV channel